By systematically studying the biological differences unique to male skin, identifying the root causes of common men's skin concerns, and developing targeted formulation strategies, MAKE SENSE creates personal care products that are genuinely for men. The product range includes skincare, grooming, hair care, fragrance, cosmetics, and shaving.通过集中梳理男性性别差异特征，针对男性皮肤问题的发生原因与干预路径，为男士定制真正有效的护理产品，产品线涵盖护肤、理容、洗护、香氛、修容、剃须。
*MAKE SENSE worked with styling spray manufacturers and cosmetic testing institutions in Guangdong Province to establish the functional product standard T/GDBCA 003-2023, “Hair Styling Aerosols.”*理然联合广东省美容美发行业内多家定型喷雾生产企业及化妆品检测机构，共同制定了定型喷雾产品的功能性标准《发用定型气雾剂》T/GDBCA 003-2023
*Source: Frost & Sullivan (Shanghai) Co., Ltd.; based on research into mainland China's hair styling market (excluding Hong Kong, Macao and Taiwan), measured by each brand's unit sales from July 2024 to June 2025. Hair styling products include creams, foams, sprays, gels and liquids applied to hair for shaping, styling or enhancing appearance. Research completed in October 2025.*来源：弗若斯特沙利文(上海)企业咨询有限公司；基于对中国内地(不包含港澳台地区)造型产品市场的研究；按2024年7月至2025年6月中国造型产品市场各品牌在中国内地(不包含港澳台地区)的造型产品销量计；造型产品指以乳膏状、泡沫状、喷雾状、凝胶状或液体状等形态存在，通过涂抹、喷、洒或其他类似方法施用于头发，起到塑型、造型、美化等目的的产品；于2025年10月完成调研
China’s most active social media platform for Gen Z: bilibili (NASDAQ: BILI)中国GenZ最活跃的社交媒体平台bilibili（NASDAQ: BILI）
A leading Chinese investment firm中国顶尖的投资机构
A global hedge fund focused on technology and emerging markets专注于科技及新兴市场投资的全球对冲基金
A leading global quantitative trading firm headquartered in the United States总部设于美国的全球领先的量化交易金融公司
*In 2021, Jing Boran was announced as the MAKE SENSE men’s facial care ambassador.*2021年，官宣井柏然担任理然男士面部护理代言人
*Source: Frost & Sullivan (Shanghai) Co., Ltd.; based on research into mainland China's hair styling market (excluding Hong Kong, Macao and Taiwan), measured by each brand's unit sales from July 2024 to June 2025. Hair styling products include creams, foams, sprays, gels and liquids applied to hair for shaping, styling or enhancing appearance. Research completed in October 2025. The cross-category purchase rate refers to the proportion of orders containing two or more products across all MAKE SENSE sales channels. The volumizing spray ranked No. 1 in sales growth across all categories on Shopee Thailand and No. 3 in the hair styling category on TikTok, based on August 2026 sales rankings.*来源：弗若斯特沙利文(上海)企业咨询有限公司；基于对中国内地(不包含港澳台地区)造型产品市场的研究；按2024年7月至2025年6月中国造型产品市场各品牌在中国内地(不包含港澳台地区)的造型产品销量计；造型产品指以乳膏状、泡沫状、喷雾状、凝胶状或液体状等形态存在，通过涂抹、喷、洒或其他类似方法施用于头发，起到塑型、造型、美化等目的的产品；于2025年10月完成调研。指理然品牌全渠道销售订单中购买 2 件及以上商品的订单占比。蓬松水泰国Shopee全品类销售增长TOP1及TikTok头发造型类目销量增长TOP3，数据来源于2026年8月销售额排名。
*Refers to MAKE SENSE’s No. 1 position in China’s styling product sales. Source: Frost & Sullivan (Shanghai) Co., Ltd.; based on research into mainland China's hair styling market (excluding Hong Kong, Macao and Taiwan), measured by each brand's unit sales from July 2024 to June 2025. Hair styling products include creams, foams, sprays, gels and liquids applied to hair for shaping, styling or enhancing appearance. Research completed in October 2025.*指理然造型产品中国销量第一，来源：弗若斯特沙利文(上海)企业咨询有限公司；基于对中国内地(不包含港澳台地区)造型产品市场的研究；按2024年7月至2025年6月中国造型产品市场各品牌在中国内地(不包含港澳台地区)的造型产品销量计；造型产品指以乳膏状、泡沫状、喷雾状、凝胶状或液体状等形态存在，通过涂抹、喷、洒或其他类似方法施用于头发，起到塑型、造型、美化等目的的产品；于2025年10月完成调研。
No. 1 in sales on Tmall, Douyin, JD.com and Pinduoduo in China*中国天猫、抖音、京东、拼多多平台销售TOP1*
MAKE SENSE volumizing spray: No. 1 in sales growth across all categories on Shopee Thailand and No. 3 in hair styling sales growth on TikTok*理然蓬松水荣登泰国Shopee全品类销售增长TOP1、TikTok头发造型类目销售增长TOP3*
MAKE SENSE has earned industry recognition as a leader in grooming, with rapid growth in men’s specialist care. It ranks among top sellers on Tmall, Douyin, JD.com, Pinduoduo, Meituan Instant Retail and Taobao Instant Retail. Its styling products are popular across Southeast Asia, with volumizing spray ranked No. 1 in sales growth across all categories on Shopee Thailand and No. 3 in TikTok’s hair styling sales rankings.理然在理容赛道获得行业第一认证，男士细分品类爆发式增长，在中国天猫、抖音、京东、拼多多、美团闪购、淘宝闪购等多个平台销售TOP，造型产品热销东南亚，理然蓬松水荣登越泰国Shopee全品类销售增长第一、TikTok头发造型类目销量榜第三。
*Source: Frost & Sullivan (Shanghai) Co., Ltd.; based on research into mainland China's hair styling market (excluding Hong Kong, Macao and Taiwan), measured by each brand's unit sales from July 2024 to June 2025. Hair styling products include creams, foams, sprays, gels and liquids applied to hair for shaping, styling or enhancing appearance. Research completed in October 2025. MAKE SENSE ranked No. 1 in hair styling on Tmall and JD.com in December 2025; No. 1 by hair styling sales revenue on Douyin from January 1 to December 31, 2025; and No. 1 on Pinduoduo’s volumizing powder / hair fiber powder bestseller list on June 13, 2025. On Meituan Instant Retail: No. 4 in the Hair Care parent category, No. 1 brand in Hair Styling over the past 12 months, and No. 1 hair styling product. Its volumizing spray ranked No. 1 in sales growth across all categories on Shopee Thailand and No. 3 in hair styling sales growth on TikTok, based on August 2026 sales rankings.*来源：弗若斯特沙利文(上海)企业咨询有限公司；基于对中国内地(不包含港澳台地区)造型产品市场的研究；按2024年7月至2025年6月中国造型产品市场各品牌在中国内地(不包含港澳台地区)的造型产品销量计；造型产品指以乳膏状、泡沫状、喷雾状、凝胶状或液体状等形态存在，通过涂抹、喷、洒或其他类似方法施用于头发，起到塑型、造型、美化等目的的产品；于2025年10月完成调研。天猫头发造型类目理然销售排名第一，数据来源于2025年12月销量排名；京东造型类目理然排名第一，数据来源于2025年12月销售额排名；抖音头发造型品类理然品牌销售额排名第一，数据来源于2025年1月1日至2025年12月31日销售额排名；拼多多蓬蓬粉/头发纤维粉畅销榜理然排名第一，数据来源于2025年6月13日销量榜单。美团闪购平台美发护发一级类目TOP4；品牌近12个月头发造型二级类目TOP1；品牌头发造型类目单品 TOP1，理然蓬松水荣登泰国Shopee全品类销售增长TOP1及TikTok头发造型类目销量增长TOP3，数据来源于2026年8月销售额排名。
Starting with the user experience, MAKE SENSE continually advances product research and design innovation. It has won the iF Product Design Award, German Red Dot Award and Japan Good Design Award, and holds 80 patents: 21 invention patents, 25 utility model patents and 34 design patents. Every achievement serves a more intuitive, comfortable and efficient men’s grooming experience.理然以用户体验为起点，持续推进产品研发与设计创新，已获得三项国际重要设计奖，iF产品奖、德国红点奖和日本优良设计奖。还获得了80项专利，包括21项发明专利、25项实用新型专利和34项外观设计专利。每一项技术与设计成果，都服务于更直观、更舒适、更高效的男性护理体验。
