MAKE SENSE Founded in 2019 in Shenzhen, China Focuses on men’s personal care理然 当代男士综合个护品牌 2019年创立于中国深圳
By systematically studying the biological differences unique to male skin, identifying the root causes of common men's skin concerns, and developing targeted formulation strategies, MAKE SENSE creates personal care products that are genuinely for men. The product range includes skincare, grooming, hair care, fragrance, cosmetics, and shaving.通过集中梳理男性性别差异特征,针对男性皮肤问题的发生原因与干预路径,为男士定制真正有效的护理产品,产品线涵盖护肤、理容、洗护、香氛、修容、剃须。
SINCERITY DECENCY PIONEER赤诚 得体 先锋
MAKE SENSE believes a man should first become himself. He does not need roughness to prove his strength or a predetermined definition to live by. He can be honest about his needs, considerate towards others, and curious about new lifestyles, technologies and aesthetics. He can care about his skin, hair, scent and appearance, as well as how he shows up in life. Sincere, considered and pioneering—MAKE SENSE is here for this man.理然认为,男人应该先成为自己。男人不需要用粗糙证明力量,也不需要活成某一种标准答案。他可以坦率地面对自己的需要,妥帖地面对身边的人,也可以对新的生活、新的技术、新的审美始终保留兴趣,他可以在意皮肤、头发、气味和外表,也可以在意自己以怎样的状态走进生活。赤诚、得体、先锋,理然为这样的男人而来。
Foundational research: the White Paper and Technical Map of Men’s Skin Health and Care以基础研究为核心,发布《男性皮肤健康护理白皮书》、《男性皮肤健康护理技术地图》
MAKE SENSE searched leading databases worldwide, including CNKI, PubMed, Web of Science and Wiley InterScience, reviewing over 20,000 patents, conference papers, journal articles, books, monographs and other professional reports. Using authoritative sources and rigorous academic standards, it compiled 10 dimensions of observable skin physiology, over 20 physiological and biochemical indicators, and more than 5,000 skin-related targets. This systematic research into sex-based differences in skin was jointly reviewed by multidisciplinary experts and published as the White Paper on Men’s Skin Health and Care and the Technical Map of Men’s Skin Health and Care. The publications confirmed significant sex-based differences in skin structure and function, and in the development and treatment pathways of common skin concerns.理然从全球顶尖的数据库进行搜寻,详细检索了国内外,包含知网、pubmed、web of science、Wiley InterScience 等数据库,参考了20,000多篇相关专利、会议、论文、书籍、专著及其他各种相关专业性报告,仅采取权威可信的数据来源,按严苛的学术标准进行汇编,汇总 10 个表观皮肤生理指标维度、20余项生理生化指标、5,000 多个皮肤相关靶点,针对男性在皮肤性别差异,做了系统性基础理论研究和数据汇编,多领域专家共同审议,发布理然《男性皮肤健康护理白皮书》《男性皮肤健康护理技术地图》,印证了男性皮肤结构及功能存在显著的性别差异特征,并共识在常见皮肤问题的发生与干预路径上,也呈现出性别差异。
MAKE SENSE introduces its first* manual razor with a fully proprietary structural design理然推出首款*拥有完全自主结构设计的手动剃须刀
Six years of development and over 20 proprietary patents give MAKE SENSE in-house control from core structure to manufacturing. Its original 2+2+1 cartridge balances closeness and comfort. A patented side-push cartridge replacement system reduces replacement costs by 70%. The patented “Giant Screen” lubrication strip produces a lubricating filament in one second. A one-piece metal body and multifaceted ergonomic handle provide a premium feel and secure grip.六年磨一刀,理然以20余项独家自研专利,实现从核心结构到生产制造的全产业链自主研发。首创2+2+1剃刮系统刀芯,实现剔净与舒适的最佳平衡。独家侧推换刀芯专利,替换成本直降 70%。独家专利「巨幕」润滑条,做到一秒拉丝。全金属一体成型及多面刀柄,遵从人体工学设计,高质感,更好握持。
*Refers to MAKE SENSE’s first manual razor product.*指理然第一款手动剃须刀产品。
The first men’s brand in nearly 28 years* to co-develop the “Hair Styling Aerosols” group standard近 28 年来第一个*参与编制定型喷雾团体标准的男士品牌,联合编制《发用定型气雾剂》团体标准
MAKE SENSE is the first men’s brand in nearly 28 years to help draft a styling spray group standard. Together with leading styling spray manufacturers and cosmetic testing institutions in Guangdong Province, it co-developed “Hair Styling Aerosols” to define functional product standards.理然是近28年来首个参与编制定型喷雾团体标准的男士品牌,联合广东省美容美发行业内头部的定型喷雾生产企业及化妆品检测机构,联合编制《发用定型气雾剂》,共同制定了定型喷雾产品的功能性标准。
*MAKE SENSE worked with styling spray manufacturers and cosmetic testing institutions in Guangdong Province to establish the functional product standard T/GDBCA 003-2023, “Hair Styling Aerosols.”*理然联合广东省美容美发行业内多家定型喷雾生产企业及化妆品检测机构,共同制定了定型喷雾产品的功能性标准《发用定型气雾剂》T/GDBCA 003-2023。
Pioneering third-party efficacy testing with exclusively male participants首创「全男性受试者」第三方功效检测标准
Historically, skincare efficacy testing predominantly recruited women, with only occasional male participants. As a brand dedicated to men, MAKE SENSE insists on exclusively male participants in all efficacy testing. Its pioneering third-party testing standard provides comprehensive, verifiable, qualitative and quantitative evaluation, even though recruiting participants takes longer and costs more.由于市场供需的关系,过去护肤品的功效检测,一直默认都是女性受试者,偶尔有少部分男性,但作为一个男士专研的品牌,理然坚持所有功效测试均由男性受试者参与,首创「全男性受试者」第三方功效检测标准,通过可验证、可定性、可定量的全维度功效检测。虽然这会导致检测对象的招募时长更久也更贵。
Research published in China Cosmetics and Molecules on the proprietary ingredient “Lishuqing”理然科研团队于权威学术期刊《中国化妆品》发表研究成果,于 SCI 核心期刊《Molecules》发布独家自研成分「理舒清」相关研究成果
MAKE SENSE continually invests in rigorous research. Its research team has published in China Cosmetics and the SCI-indexed journal Molecules, including findings on its proprietary ingredient “Lishuqing.” In collaboration with the University of Chinese Academy of Sciences, Guangdong University of Technology and South China University of Technology, it studies androgens in male skin at the genetic, cellular and proteomic levels, exploring protein and molecular expression under hormonal regulation.扎实研发,理然持续投入。理然科研团队于权威学术期刊《中国化妆品》发表研究成果,于 SCI 核心期刊《Molecules》发布独家自研成分「理舒清」相关研究成果。联合中国科学院大学、广东工业大学、华南理工大学等高校围绕男性皮肤的雄性激素进行研究与实验,从基因、细胞、蛋白组学的维度进行差异研究,旨在探究激素调控下细胞层面的相关蛋白及分子表达。
MAKE SENSE’s first physical experience store opens in Shenzhen理然首家线下体验店落地深圳
More than 30,000 customers met MAKE SENSE in person for the first time, in a space dedicated to men’s personal care. More experience spaces will follow.30000+用户朋友与理然首次线下见面,打造真正的男士个护线下体验空间,未来将有更多体验空间陆续呈现。
MAKE SENSE is also known as:理然在其他地区也被称为:
理然 MAKE SENSEChina理然 MAKE SENSE中国
LIRANThe US、 SingaporeLIRAN美国、新加坡
MAKE SENSEVietnam、Thailand、 JapanMAKE SENSE越南、泰国、日本